Become a Partner

The best brands
are already in the paddock.

Motorsport sponsorship is the oldest and most proven form of brand partnership in sport, because the paddock is where wealth, engineering, and ambition share a garage. Mishracing offers brands four ways in, and gives global teams and series a route into India.

Why motorsport,
why now, why us

01 / The Case

The audience around a race weekend is unlike any other sports audience: team owners, funded drivers, engineers, and the businesspeople who pay for all of it. Brands don't sponsor motorsport for impressions. They sponsor it for the rooms it puts them in.

Mishracing sits at a junction most sponsors can't reach: the corridor between India and the global grid. Talent moves out, capital moves out, and world motorsport moves in. Our partners get positioned on all of it, before the rest of the market finds the entrance.

B2B
Motorsport's real audience: decision-makers with capital. Hospitality, not just impressions.
2
Home markets, India and Canada, with rising wealth and no established bridge into global racing.
1st
Founding partners take position before the market is crowded. That's the whole point.

Four ways in

02 / The Inventory
01 · On the car

Brand presence on driver programs

As Mishracing places drivers into teams and series, partner brands travel with them: on liveries, race suits, and program materials we help structure into every placement deal.

  • Livery & race suit placement
  • Program & announcement branding
  • Structured into deals from day one
02 · On screen

Content & media reach

Mishracing runs its own automotive content engine: cinematic production built in-house, published across our channels and our founder's growing motorsport network in India and North America.

  • Branded cinematic automotive content
  • Race & paddock coverage across our calendar
  • Two-market audience: India & Canada
03 · In the room

Access & network

The paddock is a room you can't buy a ticket into. Partners get hospitality and introductions across the network Mishracing is built on: teams, drivers, and the businesspeople who fund the sport.

  • Race-weekend hospitality
  • Introductions to teams & driver-funders
  • HNI audience by design, not accident
04 · In the story

Founding partner positioning

Early partners aren't just sponsors. They're part of the origin story of the bridge between India, Canada, and the world's grids. That association compounds with every season. Category exclusivity available.

  • "Founding partner" status, permanently
  • Category exclusivity available
  • First right on future inventory
Mishracing /// Partners

BE ON THE CAR,
NOT IN THE CROWD.

How partnership works

03 / Structure

There is no rate card on this page, deliberately. Every partnership is built bespoke around your category, your goals, and the inventory that fits, the same way we build every deal on the grid.

The process is simple: a conversation, a tailored proposal, and a package you'll actually use. Founding partner terms are limited by design. Early conviction should be rewarded, not diluted.

01

Talk to us

Thirty minutes on your brand, your market, and what motorsport can do for it.

02

Tailored proposal

A bespoke package across the four inventories, sized to your goals, not a template.

03

On the grid

Your brand, structured into placements, content, and paddock presence as they happen.

Founding partner slots are a one-time offer.

Once the bridge is built, the toll changes. Talk to us while "early" is still true.

Request the Partner Conversation